Thursday, 5 March 2009

Frito-Lay Gives Women a World of Their Own - New Products and Multimedia Campaign Part of Comprehensive Approach to Reaching Women

Welcome to 'Only in a Woman's World' - where women can feel supported in their feelings about diets, beauty, snacking, exercise and body confidence. Marking the launch of Frito-Lay's first comprehensive effort to reach women and grounded in the spirit of sisterhood, 'Only in a Woman's World' explores what's top of mind with women today through light-hearted, comical videos, comic strips and interactive online content. Through its multimedia campaign, Frito-Lay is rolling out a portfolio of products developed specifically with women in mind. (PRWeb Mar 5, 2009)


Read the full story at http://www.prweb.com/releases/awomansworld/fritolay/prweb2207854.htm



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[Source: PRWeb: Lifestyle Food / Beverage]

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